Learn how to design a business with the VUKA Business Design Accelerator. 

No matter what experience you have or what kind of business you are in, Business Design is a learnable, valuable ‘lifelong practice’ that you can apply ongoing to bring your ideas to life.

What is the VUKA Business Design Accelerator?

It’s a collection of over 20 short videos about Business Design - what it is and how to apply it to your business at every stage of development. This collection is based on what innovators and entrepreneurs around the world have found to be their most valuable lessons on how to design and de-risk their business ideas. 

It's 100% self-serve, so you can work through it at your own pace, and refer back to videos whenever you like.

The VUKA Business Design Accelerator parallels the same process as VUKA Works, making it the perfect companion for capturing your best thinking as you build your business around your insights and ideas. 

What will you learn?

A collection of short videos explain the proven principles and practices of Business Design, why they are important, and how to apply them in designing a business around your insights and ideas.

The curriculum sections are organized as follows:

  • Business Design

    Understand the principles and practices inspired by others’ successes

  • Team

    Establish the team to build and activate your business idea

  • Context

    Identify important trends and players that point to a market opportunity

  • Stakeholders

    Understand who in the market matters to your success, and their needs

  • Idea

    Create an engaging customer experience and articulate your value proposition

  • Business

    Design a business to capture value, and to scale and sustain your business

  • Activation

    De-risk your business idea and activate a focused game plan

What do you get in the videos?

Each video is delivered by Heather Fraser, and includes practical exercises to get started, helpful frameworks, and important reflection questions.

About the Instructor

Heather Fraser is a lifelong innovator and entrepreneur who has held leadership roles in the corporate world, Advertising & Design, and Academia (University of Toronto).

She has developed and refined the discipline of Business Design since 2005, taught over 10,000 executives and students around the world, applied this practice to hundreds of businesses, as captured in her advanced edition of Design Works

How to get started

For $200, register for the VUKA Business Design Accelerator today.